Measuring Cognitive and Affective Processes

On November 11 Rima-Maria Rahal (PhD, Senior Research Fellow, Max Planck Institute for Research on Collective Goods, Bonn, Germany) took part in the "Culture matters" research seminar with the report "Measuring Cognitive and Affective Processes".

It is not easy to predict which choices people will make in many social, moral, economic, and legal contexts. Less straightforward, even, is the investigation of how decision-makers come to make their choices. The report argued that unobtrusive tools are needed to study the cognitive processes and affective underlying decision behavior and showed examples of the exploration of such work using methods such as eye-tracking, mouse-tracking, and thermal imaging in different domains.